header that reads "Last Call" with various circles and jacks scattered around

Last Call - Canned Cocktails

Last Call is a series of canned cocktails inspired by the style of Mid century Modern art and mid 20th century tiki and cocktail culture. This six-flavor beverage branding project was created for a packaging design class.

Three cans next to each other that all read "last call" and have various flavors on them

When designing this beverage series, I focused on cocktails that I had seen a lot of mention in in my personal visits to tiki bars and my familiarity with midcentury modern cocktail culture through my own research. Midcentury modern imagery has been a constant in my life since as early as I can remember. Now, with being an adult, I find myself fascinated with the art of cocktail making, therefore, merging the two as I know they are known to be seen together, felt like an instinct.

Assorted "Last Call" coasters with the logo and illustrations on them
Mockup featuring the front and back of a can that reads "Last Call" and "Singapore Sling"
Flat beverage can label for a "Last Call" old fashioned, featuring a patterned background with jacks on it
Variety pack box of three different "Last Call" cans
Brand guidelines for "Last Call" featuring fonts, colors, and illustrations used on the cans
Three tall glasses next to each other with illustrated cocktails on them
"Last Call" branded matchbook with a martini on it and text that says "You've met your match!"

Instructor: Paul Sheriff
Packaging Design Fall 2025

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