Rick’s Café Americain

A lively, elegant, and romantic lounge and cafe brand inspired by the restaurant in the classic film Casablanca

This restaurant was designed for a Hospitality Design class. The goal was to create new branding for a restaurant from a famous film, and have it feel accurate to the universe/time period of the film without the branding feeling too similar to any original restaurant branding from the film. We were instructed to watch the films to understand the theming for our project, and gather inspiration that fit along with the aesthetic required.

The menu was written with research as to what foods were popular in Morocco in the 1940’s, to keep the restaurant relevant to the era and setting of the movie.

Instructor: Jason Kernevich
Hospitality Design